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The presentation of your product and its accessibility might seem insignificant at first glance, but they play a crucial role in shaping the perceptions and actions of your customers. The importance of product display is particularly pronounced in the juice industry, where “no-barrier access” can be a game-changer.

This concept, though simple, can lead to a dramatic increase in your conversion rates and, consequently, your sales. No-barrier access means eliminating any physical impediments that stand between your customer and the product.

For instance, a door on your display case, while seemingly innocuous, necessitates an additional action on the part of the customer, which can significantly influence their decision-making process. Removing such barriers not only simplifies the buying process but also brings several key advantages:

1. It grants customers the ability to directly interact with your product. They can reach out, touch, feel, examine, shake, and even hold the product in their hands. This tactile interaction can significantly enhance the customer’s connection to the product, making them more likely to make a purchase.
2. Barriers such as doors or windows can obstruct the customer’s view through fogging, scratches, or smudges. An open display removes these visual impediments, ensuring that your product is seen in the best possible light.
3. Physical barriers can also hinder the shopping experience by making it difficult for more than one customer to access your product simultaneously. A door that only allows one person at a time to interact with your products can deter others who may not want to wait, potentially leading them to abandon the purchase altogether.
4. By eliminating these obstacles, you streamline the customer’s journey towards making a purchase, making it more convenient and appealing for them to proceed to checkout.

Creating a “no-barrier access” environment is straightforward with the use of open display cases, such as those offered in the Infrico Grab-and-Go and Air Curtain series. These units are available in a variety of sizes and colors, with options for customization to perfectly match your brand’s aesthetic. Contact us today to speak with one of our experts and discover the ideal model to enhance your business’s display strategy.