New Trends in Juicing
by Polina
To succeed in the juicing industry it is a must to be aware of the newest juicing trends to gain incite on your customers, and how you can adjust to improve sales. Here the Freshly Squeezed shortlist of important trends to be aware of:
1) Unmixed-variety-specific juicing concoctions a big hit in Europe.
In Germany over 25% of respondents over 16 said they purchased juice made from specific fruit varieties, because of the perception they are buying high quality products with a traceable source. For example Amecke has a “My Favorite Apple” line which includes unmixed varieties of Golden Delicious and Cripps Pinks apple juices.
http://www.beveragedaily.com/Markets/Manufacturers-respond-to-European-demand-for-variety-specific-juice
2) Juicing carrots? Your leftovers may be the next big fiber!
Scientist at Brandies University have found that dried carrot pomace – the pulp left after juicing the vegetable could be used as a fiber in food production. Studies show that it provided the benefits of fiber without common problems, like indigestion.
http://www.fooddive.com/news/carrot-byproduct-may-be-the-next-big-fiber/424215/
3) “Homemade” and creative mixes are bringing new sales
“Beverages carrying the title “homemade” increased 15 percent on limited-service restaurant menus during the 12 months that ended in November, according to market research firm Datassential. The growth in these drinks since 2012 is 46 percent.”
https://www.qsrmagazine.com/menu-innovations/drinks-house
4) 3 trends to watch in the 100% juice market
Favorite tastes are always changing from year to year as well as a greater consumer knowledge of the roll and source of sugar in products. How can juicers adjust their strategy?
http://www.foodnavigator-usa.com/Markets/Three-trends-driving-sales-of-100-juice-even-as-sugar-debate-rages
